Backlinks have been in the
center of blogging and general websites since the inception of the
internet as they are essential for internet users to get what they
are searching for online.
Without backlinks, getting
information online will be hard as search engines use them to get
the best information possible to a searched term and display them to
the searcher.
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Let me explain……
If you have a lot of Backlinks
to your website about a particular search term, the chances of your
page appearing on the first page of of google are a lot higher than
others.
In the past, backlinks were
almost the only thing search engines considered when ranking a web
page or site. This is not the case now but it is still a crucial
ingredient in website and web page ranking that CANNOT be
taken out.
What is a backlink on a website?
A backlink is the ‘juice’
a website leaves when it connects to another website (external
backlink) or another page on the same website (internal backlink).
For example, I have a post
titled ‘Places to share your blog posts-Easy’ and free on
this website and if you click on the title, it will direct you to
that page. This linking is a backlink and it is an internal backlink
because it does not redirect to another website.
Both type of backlink are
important for search ranking and exposure of your website or blog.
Backlinks can be through text
as seen in the example above or through images, etc.
Why are backlinks important for website/web page ranking?
The answer to this is quite
simple, it ts because it is believed that a website or webpage
that
has a substantial amount of backlinks has high quality content,
hence, many people deem it link worthy.
No website or blog wants to
link to another whose content is not of high value. Linking to sites
with low domain authority and content can negatively affect the
ranking of your website or blog by search engines.
Getting quality backlinks may
be complicated as there are demerits involved. This is why I advice
you understand link building before you go into it.
Conclusion
This is a short course on
backlinks but it should be adhered to to get better results.
Additional information will of course not hurt but I try to simplify
big courses or topics in short post and still cover the cover their
crucial aspects.
When Backlinks and SEO are interwoven, the result result is a page or website that ranks high in search engines.
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