What is YouTube Marketing?
The internet has
made the world a global village and business men/women have taken advantage of
that.
YouTube marketing
is the process of advertising products and service using google’s free platform
YouTube.
YouTube itself
is a video streaming platform put in place by internet giants google where people make videos on their personal lives,
instructables on how to make things, how to repairs things, etc and upload to YouTube
free of any charge.
How to advertise on YouTube (for free)
It is possible
to advertise your products on YouTube without paying a dime to anybody
including Google as they don’t care what the content of your videos is. The few
things Google don’t like is copying someone’s work without giving credit to the
original owner (copyright issues), uploading videos that add no value, etc.
With that said,
let us take a look at how you can advertise on YouTube for free.
Steps on advertising on YouTube:
1. Make
a video of your product
2. Create
a YouTube Channel
3. Upload
your video(s)
Making a video of your product
Making videos is
very simple, you can use a Smartphone to make a video on how your product
works, how to use it and the benefits of using your product compared to
thousands of similar products which may be out there or you can make a slide
presentation of the product on your computer explaining the same and use a screen
capturing software to record the presentation.
Tip:
Make the video as short as possible
(probably 10 minutes and under) but make sure it covers most if not all of the
functions of your product. This is because many people get loose interest in
the videos if they see that the length is too much.
Creating a YouTube Channel
To do this you
must have a Google mail account (gmail account). Go to www.gmail.com to create one if you don’t have
already.
After that is
done, go to www.youtube.com and click on
create a channel, fill in the required information and you are done.
Uploading your video(s)
Navigate to my
videos in the created channel and upload the videos you made. This only takes a
couple of second (depending on your internet speed).
Important:
make
sure you include your contact detail such as Email, phone number website (if
any) etc on every video you make to help potential customers contact you
easily.
Promoting the video(s)
You can do that by posting the link of your
video(s) on social media platforms such as Twitter, facecook, etc.
You can also
promote your videos by word of mouth by telling friends and family members
about it. If people like what they see, they are likely to contact you to order
the product or hire your services. You can even make money advertising products on YouTube.
YouTube interface
is pretty easy to use and even a novice can navigate it easily without
problems.
Now you see how easy
it is to do what I call YouTube marketing. Go ahead and give it a try, after
all, it is free.
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