Monetizing your blog
Making money from your blog in this modern age has been made easy with
because of some factors such as internet marketing.
I think it is safe to say that
blog monetization came about directly as a result of the desire of online
marketers to advertise their goods and services on the internet.
This is because placing your adverts on the net has the potential of
reaching multitudes in the shortest possible time.
If you can observe, adverts that you see on blogs require you to either
purchase a product or sign up for something which may be free but will have
restrictions which you can only unlock when you pay some amount of money.
Before diving deep into the proven ways to get money through your blog,
be sure to read my step-by-step guildabout starting a blog and this post about benefits of blogging.
Student can also read blogging for students and get to discover why blogging
is not only for graduates but for everyone who has the passion for it.
Ways to monetize your blog
This is an important and common way of blog monetization. Most people who
make hundreds and thousands of dollars in a month from their blogs participate
actively in this process.
Since it is very important way of making money from your blogs, I have
written a separate post to discuss what affiliatemarketing is and how it can be best utilized.
You should also know that SmartPassiveIncome makes an estimated 153,000 monthly from affiliate
marketing only (you can too).
2. Pay Per Click (PPC):
The name that comes to peoples mind when talking about pay per click is
Google Adsense.
This is a type of advertising where you get paid when a visitor of your
blog clicks an ad placed on your website by the company placing the ads.
How this works is that you sign up to a provider of PPC ads and they give
you a code for you to place on your site. The provider will then place
contextual ads to your site which may be image or text based or a combination
of both that are relevant to the content of your website.
Note also that only a small percentage of people will click on these ads,
so to earn a lot of money from them you will need a lot of traffic.
You have to place your adverts in strategic places so that your visitors
can easily see them when they are on your website to increase your chances of
getting clicks from your visitors. This in turn increases the money you will
likely get from this monetization method.
For example, placing ads at the space at the beginning and end of
articles/blog posts are highly visible, so by putting a PPC in these positions
may increase the chances of someone clicking on one.
How much money you make from this ad placement can also be determined by
the cost per click (CPC) your advertiser is willing to pay. Example, ads that
display financial products or mortgages are likely to generate you more income
due to the higher price of the actual product, compared with ads of maybe hiking
services.
PPC ads are a good way to easily monetize your blog. However, to make
plenty of money from them you will need lots of traffic.
Some popular sites that offer pay per click services include but not
limited to:
- Chitika
- Clicksor
- Google Adsense
Other related ads placement
includes:
·
Cost
Per Mile (CPM) where you get paid for every 1,000 viewers of an advert (they don’t
need to click it).
·
Text
link Ads
·
In-text
Ads
3. Offering Course and/or Services
Service
Many bloggers or blog administrators are also freelance writers, and they
get paid to write blog content for other people. There are blogs out there that
will pay you to write posts for them which can you can be paid for every post
or be paid a negotiated amount to deliver a number of posts per month.
Other common services include
designing websites, speaking engagements and private coaching. Depending on
your blogging niche, you can get more specific service. This is why it is very
important to choose a blogging niche
that you have knowledge about which can probably be your hobby.
Courses
By virtue of been a blog owner, there is 90% chance you are already teaching
your visitors through your blog. This is because most blogs out there are
teaching readers how to complete a task or giving them insight about particular
topics.
If that is your case, creating an
exclusive learning opportunity by building a paid online course will be a great
idea that will bring money to you. You can set up a 6-week course through sending
automated email messages or releasing the full course materials all at once so
students can work at their own pace.
4. Placing Banner-ads
As the name implies, banner ads are ads you place in “banner” style,
usually in the sidebar of your blog. The organization or business sponsoring
the ad will often pay you monthly to keep the ad up on your site.
This payment may be big or moderate depending on the organization in
question. You should note that some organizations will demand to know how much
traffic you get on your website so they can be sure of your blog’s popularity
which will directly determine how many people will see their ads and how many
potential customers they are likely to get.
5. Paid Reviews
If the amount of traffic coming to your blog is pretty descent which can be as a result of how well you understand SEO, you might
be approached by a business looking to sponsor your site. This can be in the
form of banner placement as discussed above or paid reviews.
When a business sends you their product and pays you to write a review
about it, this is known as paid review. Of course you are a blogger and want to
make money from blogging, you won’t do it for free.
Note that this review is not necessarily positive and you should not be
obligated to write a positive review. This is because if you have not
personally used that product but you decide to write a positive review about it
and recommend it to your viewers they have the right to blame you for any side
effects they may get from that product.
This is why it is always recommended to
write a disclaimer about reviews that you do and state clearly to your readers
that that particular post or review is sponsored. Some businesses will sponsor
a specific post in exchange for a link back to their site to either sign up or
make a purchase.
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