Backlinks 101: A free Course

Backlinks have been in the center of blogging and general websites since the inception of the internet as they are essential for internet users to get what they are searching for online.
Without backlinks, getting information online will be hard as search engines use them to get the best information possible to a searched term and display them to the searcher.

Let me explain……
If you have a lot of Backlinks to your website about a particular search term, the chances of your page appearing on the first page of of google are a lot higher than others.
In the past, backlinks were almost the only thing search engines considered when ranking a web page or site. This is not the case now but it is still a crucial ingredient in website and web page ranking that CANNOT be taken out.

What is a backlink on a website?

A backlink is the ‘juice’ a website leaves when it connects to another website (external backlink) or another page on the same website (internal backlink).
For example, I have a post titled Places to share your blog posts-Easy’ and free on this website and if you click on the title, it will direct you to that page. This linking is a backlink and it is an internal backlink because it does not redirect to another website.
Both type of backlink are important for search ranking and exposure of your website or blog.
Backlinks can be through text as seen in the example above or through images, etc.

Why are backlinks important for website/web page ranking?

The answer to this is quite simple, it ts because it is believed that a website or webpage
 that has a substantial amount of backlinks has high quality content, hence, many people deem it link worthy.
No website or blog wants to link to another whose content is not of high value. Linking to sites with low domain authority and content can negatively affect the ranking of your website or blog by search engines.
Getting quality backlinks may be complicated as there are demerits involved. This is why I advice you understand link building before you go into it.


This is a short course on backlinks but it should be adhered to to get better results. Additional information will of course not hurt but I try to simplify big courses or topics in short post and still cover the cover their crucial aspects. 

When Backlinks and SEO are interwoven, the result result is a page or website that ranks high in search engines.

Blogging: Expectations vs. Reality

Many people have gone into blogging with different expectations which at the end of the day may seldom be realized. This is because our expectations dot not always become reality.
It is natural for every human being to have high expectation for his or herself but the reality of life is that ‘you don't always get what you want’. The same applies to blogging but also remember that nothing is impossible.

Places to share your blog posts- Easy and free

Blog posts sharing is a top way of getting rich traffic to your blog all day long long and the kicker is, it is entirely free. You can agree with me that writing a blog post is not enough, the disappointment comes when a well written post gets little or no views.

How to Enable (Google) Word Verification in Blogger

  A Little about Google Word Verification

Google word verification or Captcha as it is popularly called is a security check you get when trying to comment on a website/blog, make payment online, download an item etc. 

Google word verification

The most common use of this feature is to verify if a particular request such as the aforementioned is been made by a human or a robot since it is believed that robots cannot pass a Captcha test.

This can be in form of simple addition or subtraction where a user is required to type in the answer, a set of pictures where you are supposed to identify and click on the ones that has the same feature such as store front, street lights, etc and much more.

Now, let us discuss some of the common advantages and disadvantages of google word verification or Captcha.

Advantages of (Google) Word Verification

  • In blog commenting, it reduces (if not completely eliminate) the number of spam comments you get.
  • When utilized, sensitive information is supplied only to a human being.
  • Traffic coming from malicious IP address(es) (such as hackers) are not allowed to reach your website.

There are numerous other advantages not discussed here but the ones mentioned above are the most common.

Disadvantages of (Google) Word Verification

  • It may make commenting impossible especially on slow network connections: The goal of blog or website owner is to get as many daily views as possible and be able to interact with the readers. On slow connections, (google) word verification may not load the image but indicate you must pass the verification which could make commenting impossible.
  • Google word verification may even fend off potential website/blog viewers: Some website have their verification before you can access a website. If a viewer fails this verification, they are not permitted to access that particular website thus fending off the viewer or viewers as the case may be.
                    How to Make Money Advertising on YouTube

How to Enable Google Word Verification in Blogger


Other blog hosting platforms such as WordPress have plugging for word verification or Captcha but in Blogger, it is located in the settings.
  1. Log into your blogger account using your email and password and select the blog you want to edit.
  2. Go down on the left side panel on your screen and click on “settings”.
  3. Under settings, click on “posts, comments and sharing”.
  4. Locate “Show word verification” and select “Yes” from the drop down menu in front of it.
  5. Click on “Save settings” on the top-right corner of the page.
  6. And you're done…..

    A quick summary in one picture.

    Google word verification

After Publishing a Blog Post, What Next?

Have you ever written a magnificent post and not gotten many views on it and wondered what other bloggers are doing to get thousands of views almost immediately after publishing their blog posts which are not close to what you have?

How to backup a Blogger Blog

Backing up a Google Blog (BlogSpot).

Before we look at the importance of backing up data, let us know what blogger is.

What is blogger?

Blogger is a free platform created by the most valuable company Google which allow you to write and upload articles called “blog post”. These posts can be kept private or be made public for everyone to view or read.
Those blogs can range from news, how-to do things (such as cooking, swimming, etc), business, and much more.

Importance of backing up blogger data

Backing up data on your blog is very important.  Although it is highly unlikely for Google’s servers to crash and all your data gone, it is a good habit to backup every time you want to make a change on the theme, layout, etc or after you have made the change. You can even do this on your blog after you might have uploaded a new post.

This is because you don’t want to mess up the appearance of your blog or mistakenly delete posts and other thing just to discover you can’t get them back.
 Backing up data on your blog is very important.  Although it is highly unlikely for Google’s servers to crash and all your data gone, it is a good habit to backup every time you want to make a change on the theme, layout, etc of your blog or even upload a new post.
This is because you don’t want to mess up the appearance of your blog or mistakenly delete posts and other thing just to discover you can’t get them back. 

Steps on backing up your blog  (With Pictures)

1.     Go to on your browser 
2.     Check the top-right corner of the page and click on sign in.
blogger backup

3.     Type in your Google mail address (gmail) and password and click next to login.
blogger backup 2

4.     On the top-left corner, select the blog you want to backup
5.     Scroll down the left navigation pane and click on “theme”
blogger backup 3

6.     Check the top-right part of the page again and click on Backup/Restore.

blogger backup 4

7.     A pop-up window will appear, locate and click on Download Theme.

blogger backup 5

8.     A copy of your theme, current settings and blog posts will be downloaded and saved on a directory on your computer. You can choose to copy into a flash drive, save it in an email, etc.
9.     And you are done……

    That is how simple it is to backup a BlogSpot Blog.
It is also important to know that, you can create a free blogger blog and make money from it with these 5 proven ways to monetizeyour blog. Blogs can be an important tool in marketing when you know what blog marketing is and how to use it well.
    Note: there is no limit to how many times you can backup your blog is weeks or even second. You can do this as many times as you want. Happy blogging

How to Make Money Advertising on YouTube

Make money advertising other products on YouTube

As the biggest free video sharing platform in the world, YouTube is the best platform to share your videos and get your desired viewers.
Although there are still numerous video streaming platforms out there such as vimeo, metacafe, hulu, screen junckies, and many more to mention but a few, to me, YouTube stands out.

YouTube marketing

 What is YouTube Marketing?

   The internet has made the world a global village and business men/women have taken advantage of that.
YouTube marketing is the process of advertising products and service using google’s free platform YouTube.
YouTube itself is a video streaming platform put in place by internet giants google where  people make videos on their personal lives, instructables on how to make things, how to repairs things, etc and upload to YouTube free of any charge.

youtube marketing, how to advertise on youtube for free.

              How to advertise on YouTube (for free)

It is possible to advertise your products on YouTube without paying a dime to anybody including Google as they don’t care what the content of your videos is. The few things Google don’t like is copying someone’s work without giving credit to the original owner (copyright issues), uploading videos that add no value, etc.
With that said, let us take a look at how you can advertise on YouTube for free.

Steps on advertising on YouTube:

            1.   Make a video of your product
             2.     Create a YouTube Channel
             3.     Upload your video(s)
              4.     Promote the video(s) 

     See also: Internet Marketing 
                    Blog Marketing

 Making a video of your product

Making videos is very simple, you can use a Smartphone to make a video on how your product works, how to use it and the benefits of using your product compared to thousands of similar products which may be out there or you can make a slide presentation of the product on your computer explaining the same and use a screen capturing software to record the presentation.
Tip: Make the video as short as possible (probably 10 minutes and under) but make sure it covers most if not all of the functions of your product. This is because many people get loose interest in the videos if they see that the length is too much.

Creating a YouTube Channel

To do this you must have a Google mail account (gmail account). Go to to create one if you don’t have already.
After that is done, go to and click on create a channel, fill in the required information and you are done.

Uploading your video(s)

Navigate to my videos in the created channel and upload the videos you made. This only takes a couple of second (depending on your internet speed).
Important: make sure you include your contact detail such as Email, phone number website (if any) etc on every video you make to help potential customers contact you easily.

Promoting the video(s)

 You can do that by posting the link of your video(s) on social media platforms such as Twitter, facecook, etc.
You can also promote your videos by word of mouth by telling friends and family members about it. If people like what they see, they are likely to contact you to order the product or hire your services. You can even make money advertising products on YouTube.
YouTube interface is pretty easy to use and even a novice can navigate it easily without problems.
Now you see how easy it is to do what I call YouTube marketing. Go ahead and give it a try, after all, it is free.